Email and the Internet have opened the floodgates for direct marketing. Although we're all sick and tired of deleting hundreds of 'junk' or 'spam' emails that fill up our in-boxes, a carefully targeted and designed email marketing campaign is totally different.
To start with, you should only send emails to people who've expressed an interest in receiving them from you. So you can send potential clients more information, offer existing clients a great new service or special offer, or simply keep them up to date, thereby reinforcing their trust in a tried and tested partner.
Email marketing involves sending targeted messages directly into someone's email inbox. Proper email marketing involves only sending messages to customers or potential customers who have asked to receive news, information, special offers and so on. It never involves sending out unsolicited emails or 'spam'.
Email Marketing is undeniably a cost-effective strategy and don't forget that email is also environmentally friendly, so are good 'responsible business' practice!
Here at Aeon Web Technology Internet Services, we can advise you on all aspects of email marketing, including writing and designing the emails. In addition, we provide a cost-effective browser-based email marketing system that's much more powerful, flexible and measurable than ordinary emailing.
Link development is now commonly referred to as the currency of the Internet. To simplify this to an extreme, if you have more links coming in to your website than going out, you will be seen as 'richer' - and your ranking upgraded accordingly. However, the links must be relevant otherwise the search engines will penalise the site. Therefore good quality links will benefit your site more than a large quantity of low quantity ones.
We will find and contact sites that are relevant to your field, but not in direct competition to you, and encourage them to link to you without having to give a link back to them. This is an ongoing process and we envisage the initial campaign should be for at least 12 months.
With a successful optimisation and link development campaign, more and more websites will seek to be your link partners. We will monitor and vet all link enquiries, recommending and responding to favourable link partners, as certain links could be detrimental to your popularity ranking.