Search Engine Optimisation
If the core purpose of Internet marketing is to get the greatest amount of potential clients to see your website, then search engine optimisation is the main mechanism through which this is achieved.
SEO(Search Engine Optimisation) is simply the process of making sure your website is as highly ranked by the search engines as possible, and thereby reaches the maximum number of potential customers. It includes various elements, of which the most important are the content of the site and the links to it.
The aim of a good SEO(Search Engine Optimization) strategy is to target and convince as many potential customers as possible, not just maximize hits to your site.
The key elements of our search engine optimization strategy are the synergy of website design and content development, copy optimisation and link building.
Search engine optimisation is usually an ongoing process. After all, if you're in a competitive market, your competitors will be optimising their sites too. So to stay near the top of the rankings, you need to add content and links, and frequently update your site. A website that's rarely updated will end up slipping down the rankings, unless it's in a very uncompetitive field.
Most people find what they're looking for on the Internet through major search engines like Google. If they don't find your website within the first few pages, you've probably missed them.
According to Forrester Research 'over 80% of internet users rely on search engines to find what they are looking for.'
Maximise site visibility
Search Engine Optimisation is a procedure where web sites are recoded and adjusted to enable higher ranking within the organic results of the major search engines and portals. This may include adding or adjusting content, building links, and undertaking relevant search engine submissions.
We make it our business to understand the dynamics of Search Engine Optimisation and to maximise visibility for our clients websites.
To find out more please contact us today to discuss your online marketing plans.